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HEALTHCARE & TECH
MARKETING INSIGHTS
Marketing insights, strategies, and how-to's for healthcare and tech marketers - brought to you by the Grippi Media team.
Human Marketing in the Age of AI
How to make your marketing more human - and why it matters in the AI era.
Vincent Grippi
Mar 125 min read
Why B2B Content Marketing is Moving Towards Owned Media
Discover why B2B marketing teams are going all-in on owned media and how you can use it to break through without breaking the bank.
Vincent Grippi
Mar 25 min read
Measuring the ROI of Brand Building
The Grip is a newsletter that compiles essential news and insights for bold healthcare marketers, brought to you by Grippi Media . 📬...
Vincent Grippi
Feb 286 min read
The Hot Rise of Video Podcasts
Podcasts are no longer just for listening - they’re becoming a visual experience, and the battle for video podcast dominance is heating up.
Vincent Grippi
Feb 216 min read
How AI Search Changes the B2B Buyer’s Journey
Explore how AI search engines, like ChatGPT & Perplexity, are paving a new path for the B2B buyer’s journey and how marketers can adapt.
Vincent Grippi
Feb 136 min read
In Marketing and Medicine We Trust?
Dive into the reasons why trust is falling for marketers and doctors and what can be done about it in this issue of The Grip!
Vincent Grippi
Feb 77 min read
How Marketers Are Building Evergreen Brands to Achieve Sustainable Growth
Short-term gains come at a cost. See why top brands are shifting from performance marketing to evergreen brand-building for long-term growth
Vincent Grippi
Feb 55 min read
Deepseek Flips the Script on AI
In issue 30 of The Grip, we break down everything you need to know about the DeepSeek drama, its impact on the AI market and whether markete
Vincent Grippi
Jan 307 min read
The New Laws of Marketing Mix Modeling
Learn the new laws of Marketing Mix Modeling, why they matter to B2B marketers, and much more in issue 29 of the Grip.
Vincent Grippi
Jan 247 min read
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