Vincent GrippiOct 305 min readWhy Account-Based Marketing Thrives in B2B HealthcareLearn why Account-Based Marketing can help B2B healthcare marketers drive better results with providers, payers, and employers.
Vincent GrippiFeb 274 min readBrand Image vs Brand IdentityAlthough people often use the terms "brand identity" and "brand image" interchangeably, they're actually two different pieces of the brandin
Vincent GrippiFeb 205 min read2024 Healthcare Digital Marketing TrendsFrom AI to agile frameworks, here are the top digital marketing trends that healthcare brands should embrace in 2024.
Vincent GrippiOct 11, 20235 min read7 Content Marketing Trends for Healthcare Brands In the healthcare industry, content marketing packs a lot of punch, from driving patient education and demand generation to enhancing...
Vincent GrippiSep 19, 20235 min readHow to Make a Healthcare Podcast That Stands OutWith so many new brand-owned podcasts popping up, how can newcomers produce a show that will stand out?
Vincent GrippiMay 18, 20236 min readHow Healthcare Brands Can Use Video MarketingUncover the importance of video marketing for healthcare brands. Learn how to use video to build trust, drive engagement, and much more.
Vincent GrippiMay 10, 20235 min readWhy Digital Health Marketers Need a Demand Generation StrategyDiscover why patient utilization is crucial for digital health companies and how a patient engagement strategy can drive demand.
Vincent GrippiMar 22, 20233 min readSMART Goals for Healthcare Digital MarketingBy utilizing a SMART goal framework, healthcare marketing teams can develop strategies that provide direction and motivation.
Vincent GrippiMar 8, 20237 min readSolving Healthcare’s Top 10 Digital Marketing ChallengesThe 10 biggest digital marketing challenges in healthcare and the fool-proof strategies to overcome them.