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HEALTHCARE & TECH
MARKETING INSIGHTS
Marketing insights, strategies, and how-to's for healthcare and tech marketers - brought to you by the Grippi Media team.

Measuring the ROI of Brand Building
The Grip is a newsletter that compiles essential news and insights for bold healthcare marketers, brought to you by Grippi Media . 📬...
Vincent Grippi
Feb 286 min read

The Hot Rise of Video Podcasts
Podcasts are no longer just for listening - they’re becoming a visual experience, and the battle for video podcast dominance is heating up.
Vincent Grippi
Feb 216 min read

How AI Search Changes the B2B Buyer’s Journey
Explore how AI search engines, like ChatGPT & Perplexity, are paving a new path for the B2B buyer’s journey and how marketers can adapt.
Vincent Grippi
Feb 136 min read

In Marketing and Medicine We Trust?
Dive into the reasons why trust is falling for marketers and doctors and what can be done about it in this issue of The Grip!
Vincent Grippi
Feb 77 min read

Deepseek Flips the Script on AI
In issue 30 of The Grip, we break down everything you need to know about the DeepSeek drama, its impact on the AI market and whether markete
Vincent Grippi
Jan 307 min read

The New Laws of Marketing Mix Modeling
Learn the new laws of Marketing Mix Modeling, why they matter to B2B marketers, and much more in issue 29 of the Grip.
Vincent Grippi
Jan 247 min read

TikTok Ban: What Marketers Should Know
What should marketers know about TikTok's potential ban? Find out in this issue of the Grip.
Vincent Grippi
Jan 178 min read

Are AI Profiles the Future of Social Media?
Are AI profiles the future of social media? Find out in this issue of the Grip!
Vincent Grippi
Jan 107 min read

Unwrapped: The Top Marketing and Healthcare Stories of 2024
From AI to Zepbound, we’re breaking down the trends that defined 2024 and the ones set to shake up 2025.
Vincent Grippi
Dec 24, 20247 min read

How AI is Changing SEO
We dive into Semrush's research on how AI is changing search and its influence on marketing strategies for 2025.
Vincent Grippi
Dec 24, 20247 min read

Will Account-Based Marketing Still Work in 2025?
As GTM strategies grow in popularity, how will Account-Based Marketing (ABM) evolve to deliver more cohesive customer experience?
Vincent Grippi
Dec 6, 20247 min read

Will Google Be Forced To Sell Chrome?
The Department of Justice is turning up the heat on Google, asking the judge in its antitrust case to make the tech giant sell off its Chrom
Vincent Grippi
Nov 22, 20248 min read

AI Search and the Future of SEO
While the elections may have owned the headlines lately, a different competition has been heating up behind the scenes. No, it's not the Mik
Vincent Grippi
Nov 15, 20249 min read

Amazon Bets Big on Creator Economy
Content creation is big business and Amazon is looking to cash in. With viewership and engagement at an all-time high on channels like YouTu
Vincent Grippi
Nov 1, 20249 min read

Cracking the Code on YouTube Content Trends
In 2025, video marketing is a top focus for marketers, with 90% honing in on YouTube in particular. YouTube has been the go-to platform for
Vincent Grippi
Oct 18, 20246 min read

Is Google's Search Engine Dominance In Trouble?
Google has been the king of search for as long as we can remember, but with rising competition from Perplexity, OpenAI and even TikTok, alon
Vincent Grippi
Oct 11, 20245 min read

Will AI Agents Replace Marketers?
CRM giants, Salesforce and HubSpot are betting big on AI agents, fueling hype around what's being called the "third wave of the AI revolutio
Vincent Grippi
Sep 27, 20248 min read

The State of Digital Health Inbound Marketing
Healthcare marketing teams pour an average of 20% of their budgets into CRMs and automation tools. But without a powerful inbound strategy,
Vincent Grippi
Sep 20, 20248 min read

Can Social Media Age Limits Save Mental Health?
Could age limits on social media be the missing link to improving mental health in our youth? Over 40% of teens report feeling anxious or de
Vincent Grippi
Sep 13, 20247 min read

Is Your Phone Spying on You for Targeted Marketing?
Summer is over, but things are still sizzling in the latest issue of The Grip! 🔥 From phones that play spy games for advertisers, to X catc
Vincent Grippi
Sep 6, 20247 min read
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