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HEALTHCARE & TECH
MARKETING INSIGHTS
Marketing insights, strategies, and how-to's for healthcare and tech marketers - brought to you by the Grippi Media team.

How Marketers Are Building Evergreen Brands
Marketers are transitioning from short-term performance tactics to the more enduring pursuit of long-term brand building. Welcome to the era
Vincent Grippi
Aug 9, 20246 min read

OpenAI Finally Announces AI Search Engine
As the old adage goes, “where there’s smoke, there’s fire.” After months of speculation and insider buzz, OpenAI is officially entering the
Vincent Grippi
Aug 2, 20245 min read

Google Decides To Keep Cookies After All
After several years of delaying its breakup with third-party cookies, Google has officially reneged on its plans to part ways with them alto
Vincent Grippi
Jul 26, 20246 min read

Top Marketing Trends of H1 2024
Generative AI and back-to-basics brand building have been the defining trends of the first half of 2024. In a year marked by widespread budg
Vincent Grippi
Jul 12, 20247 min read

OpenAI Makes Bold Move To Revolutionize Search Engines
OpenAI is aiming to significantly enhance its data processing power with its recent acquisition of server-less search and analytics company,
Vincent Grippi
Jun 28, 20246 min read

Can Reddit Ever Replace Google Search?
Imagine relying solely on Reddit, Inc. instead of Google for all your search queries. Would it work? A writer from The Wall Street Journal t
Vincent Grippi
Jun 21, 20248 min read

Healthcare AI: Big Investments, Bigger Hurdles
Venture capital funding for healthcare AI is soaring, with a projected $11 billion investment this year, up from 21% to 26% of total VC heal
Vincent Grippi
Jun 14, 20246 min read

Health Data Ad Targeting: Coming Soon to Your Screen?
If you've ever watched TV, you've likely seen numerous ads for healthcare conditions and pharmaceuticals that don't apply to you. This happe
Vincent Grippi
Jun 7, 20245 min read

Insights from the Big Google Algorithm Leak
Google’s search algorithm has always been an enigma, but that veil of secrecy was lifted earlier this week. A leaked document has revealed t
Vincent Grippi
May 31, 20247 min read

The Toilet Theory: Are Marketers Flushing Substance For Convenience?
Memorial Day Weekend is upon us and I know I’m not the only one who is excited for a few days of fun times in the sunshine (a rarity here in
Vincent Grippi
May 23, 20247 min read

AI Race Heats Up: How It Impacts Healthcare Marketers
After years of being assured that HBO’s The Wire, is one of the greatest shows of all time, I finally committed to watching all 5 seasons t
Vincent Grippi
May 23, 202410 min read

Why Healthcare Marketers Are Finally Embracing Influencers
After launching our first newsletter last week, I couldn't wait to jump into this week's edition. But life, as it tends to do, threw me a c
Grippi Media
May 10, 20246 min read

Will SEO for CHATGPT Be a Thing?
Welcome to the inaugural issue of The Grip, Grippi Media's new weekly newsletter dedicated to delivering essential news and insights for th
Grippi Media
May 3, 20245 min read
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