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HEALTHCARE & TECH
MARKETING INSIGHTS
Marketing insights, strategies, and how-to's for healthcare and tech marketers - brought to you by the Grippi Media team.


The Hot Rise of Video Podcasts
Podcasts are no longer just for listening - they’re becoming a visual experience, and the battle for video podcast dominance is heating up.

Vincent Grippi
Feb 216 min read


How AI Search Changes the B2B Buyer’s Journey
Explore how AI search engines, like ChatGPT & Perplexity, are paving a new path for the B2B buyer’s journey and how marketers can adapt.

Vincent Grippi
Feb 136 min read


In Marketing and Medicine We Trust?
Dive into the reasons why trust is falling for marketers and doctors and what can be done about it in this issue of The Grip!

Vincent Grippi
Feb 77 min read


How Marketers Are Building Evergreen Brands to Achieve Sustainable Growth
Short-term gains come at a cost. See why top brands are shifting from performance marketing to evergreen brand-building for long-term growth

Vincent Grippi
Feb 55 min read


Deepseek Flips the Script on AI
In issue 30 of The Grip, we break down everything you need to know about the DeepSeek drama, its impact on the AI market and whether markete

Vincent Grippi
Jan 307 min read


The New Laws of Marketing Mix Modeling
Learn the new laws of Marketing Mix Modeling, why they matter to B2B marketers, and much more in issue 29 of the Grip.

Vincent Grippi
Jan 247 min read


TikTok Ban: What Marketers Should Know
What should marketers know about TikTok's potential ban? Find out in this issue of the Grip.

Vincent Grippi
Jan 178 min read


Are AI Profiles the Future of Social Media?
Are AI profiles the future of social media? Find out in this issue of the Grip!

Vincent Grippi
Jan 107 min read


Unwrapped: The Top Marketing and Healthcare Stories of 2024
From AI to Zepbound, we’re breaking down the trends that defined 2024 and the ones set to shake up 2025.

Vincent Grippi
Dec 24, 20247 min read
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