GRIPPI MEDIA BLOG

Marketing insights, strategies, and how to's from the Grippi Media team.

Salvatore Marashi

Nov 68 min read

HubSpot Sequences vs. Workflows: What’s the Difference?

Learn the difference between Hubspot Sequences vs. Workflows to boost your team’s lead generation game.

Vincent Grippi

Nov 19 min read

Amazon Bets Big on Creator Economy

Content creation is big business and Amazon is looking to cash in. With viewership and engagement at an all-time high on channels like YouTu

Vincent Grippi

Oct 305 min read

Why Account-Based Marketing Thrives in B2B Healthcare

Learn why Account-Based Marketing can help B2B healthcare marketers drive better results with providers, payers, and employers.

Vincent Grippi

Oct 186 min read

Cracking the Code on YouTube Content Trends

In 2025, video marketing is a top focus for marketers, with 90% honing in on YouTube in particular. YouTube has been the go-to platform for

Vincent Grippi

Oct 115 min read

Is Google's Search Engine Dominance In Trouble?

Google has been the king of search for as long as we can remember, but with rising competition from Perplexity, OpenAI and even TikTok, alon

Vincent Grippi

Oct 47 min read

Why Email Marketing Still Reigns Supreme

While marketers constantly grapple with search engine and social media algorithms for reach, one classic strategy remains reliable as ever

Vincent Grippi

Sep 278 min read

Will AI Agents Replace Marketers?

CRM giants, Salesforce and HubSpot are betting big on AI agents, fueling hype around what's being called the "third wave of the AI revolutio

Vincent Grippi

Sep 208 min read

The State of Digital Health Inbound Marketing

Healthcare marketing teams pour an average of 20% of their budgets into CRMs and automation tools. But without a powerful inbound strategy,

Vincent Grippi

Sep 137 min read

Can Social Media Age Limits Save Mental Health?

Could age limits on social media be the missing link to improving mental health in our youth? Over 40% of teens report feeling anxious or de