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GRIPPI MEDIA BLOG
Marketing insights, strategies, and how to's from the Grippi Media team.
Vincent Grippi
Jun 76 min read
Health Data Ad Targeting: Coming Soon to Your Screen?
If you've ever watched TV, you've likely seen numerous ads for healthcare conditions and pharmaceuticals that don't apply to you. This happe
Vincent Grippi
May 317 min read
Insights from the Big Google Algorithm Leak
Google’s search algorithm has always been an enigma, but that veil of secrecy was lifted earlier this week. A leaked document has revealed t
Vincent Grippi
May 238 min read
The Toilet Theory: Are Marketers Flushing Substance For Convenience?
Memorial Day Weekend is upon us and I know I’m not the only one who is excited for a few days of fun times in the sunshine (a rarity here in
Vincent Grippi
May 2310 min read
AI Race Heats Up: How It Impacts Healthcare Marketers
After years of being assured that HBO’s The Wire, is one of the greatest shows of all time, I finally committed to watching all 5 seasons t
Grippi Media
May 106 min read
Why Healthcare Marketers Are Finally Embracing Influencers
After launching our first newsletter last week, I couldn't wait to jump into this week's edition. But life, as it tends to do, threw me a c
Grippi Media
May 35 min read
Will SEO for CHATGPT Be a Thing?
Welcome to the inaugural issue of The Grip, Grippi Media's new weekly newsletter dedicated to delivering essential news and insights for th
Vincent Grippi
Feb 275 min read
Brand Image vs Brand Identity
Although people often use the terms "brand identity" and "brand image" interchangeably, they're actually two different pieces of the brandin
Vincent Grippi
Feb 205 min read
2024 Healthcare Digital Marketing Trends
From AI to agile frameworks, here are the top digital marketing trends that healthcare brands should embrace in 2024.
Vincent Grippi
Jan 114 min read
How to Build a Zero-Click Content Strategy for Social Media
Everything marketers need to know about creating a zero-click social media strategy.
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