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THE
GRIP
The Grip is a weekly newsletter that compiles essential news and insights for bold healthcare marketers.
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Vincent Grippi
3 days ago7 min read
Unwrapped: The Top Marketing and Healthcare Stories of 2024
From AI to Zepbound, we’re breaking down the trends that defined 2024 and the ones set to shake up 2025.
Vincent Grippi
Dec 67 min read
Will Account-Based Marketing Still Work in 2025?
As GTM strategies grow in popularity, how will Account-Based Marketing (ABM) evolve to deliver more cohesive customer experience?
Vincent Grippi
Nov 228 min read
Will Google Be Forced To Sell Chrome?
The Department of Justice is turning up the heat on Google, asking the judge in its antitrust case to make the tech giant sell off its Chrom
Vincent Grippi
Nov 159 min read
AI Search and the Future of SEO
While the elections may have owned the headlines lately, a different competition has been heating up behind the scenes. No, it's not the Mik
Vincent Grippi
Nov 19 min read
Amazon Bets Big on Creator Economy
Content creation is big business and Amazon is looking to cash in. With viewership and engagement at an all-time high on channels like YouTu
Vincent Grippi
Oct 186 min read
Cracking the Code on YouTube Content Trends
In 2025, video marketing is a top focus for marketers, with 90% honing in on YouTube in particular. YouTube has been the go-to platform for
Vincent Grippi
Oct 115 min read
Is Google's Search Engine Dominance In Trouble?
Google has been the king of search for as long as we can remember, but with rising competition from Perplexity, OpenAI and even TikTok, alon
Vincent Grippi
Sep 278 min read
Will AI Agents Replace Marketers?
CRM giants, Salesforce and HubSpot are betting big on AI agents, fueling hype around what's being called the "third wave of the AI revolutio
Vincent Grippi
Sep 208 min read
The State of Digital Health Inbound Marketing
Healthcare marketing teams pour an average of 20% of their budgets into CRMs and automation tools. But without a powerful inbound strategy,
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